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NURA HEALTH CENTRES

In a world where healthcare systems are predominantly reactive, treating diseases after symptoms appear, a fundamental truth often gets overlooked: prevention is not just better than cure—it’s more effective, less costly, and saves countless lives. This preventative approach to health is where FUJIFILM is making remarkable strides through its revolutionary NURA health screening centers.

The Prevention Gap
Despite significant medical advances, many serious conditions like cancer, heart disease, and diabetes continue to be detected at later stages when treatment options become limited and outcomes less favorable. This is particularly true in emerging economies where comprehensive preventative screening has traditionally been inaccessible to many.

The statistics are sobering: according to the World Health Organization, nearly 10 million people die from cancer annually, with a significant percentage of these deaths occurring in developing regions. The tragedy lies in the fact that many of these deaths could be prevented through early detection.

This gap in preventative healthcare is precisely what FUJIFILM’s NURA health screening centers are designed to address.

NURA: A New Paradigm in Preventative Health
NURA represents a bold vision from a company known for imaging excellence. These dedicated centers apply FUJIFILM technology impact to create comprehensive, efficient health screening facilities focused on early detection of major lifestyle diseases and cancers.

“The concept behind NURA is elegantly simple,” explains a public health expert familiar with the initiative. “Take the advanced screening technology FUJIFILM has developed, combine it with streamlined processes and AI-assistance, and create dedicated facilities where people can receive comprehensive screenings quickly and affordably.”

The results are impressive. A typical NURA screening encompasses multiple screening examinations, from blood work to advanced imaging, yet the entire process takes less than two hours—a stark contrast to the days or weeks such comprehensive screening might take through traditional healthcare channels.

Inside the NURA Experience
What sets NURA apart is not just the technology but the thoughtfully designed experience. Upon arriving at a center, visitors are guided through a carefully orchestrated series of screenings:

Comprehensive Assessments

• Advanced imaging screenings utilising FUJIFILM’s diagnostic equipment for breast cancer, lung cancer, stomach/GI conditions, and more
• Body composition analysis to assess risks related to obesity and metabolic conditions
• Blood pressure and cardiac assessments to identify hypertension and heart disease risks
• Blood analysis for diabetes markers, cholesterol profiles, and other metabolic indicators

AI-Enhanced Precision
The screening process is enhanced by FUJIFILM’s REiLI AI diagnostic support system, which helps analyse imaging results with remarkable accuracy. This AI assistance serves as a second set of eyes, helping to identify subtle changes that might indicate early disease—exactly when intervention can be most effective.

“Getting a comprehensive health screening done so quickly and efficiently at NURA, using advanced FUJIFILM technology, makes taking care of my preventative health much easier,” reports a center visitor from Bangalore, India. “I received my results the same day, with clear explanations of what they meant and what actions I should consider.

A Global Health Vision
NURA centers represent a significant component of FUJIFILM’s societal impact strategy, particularly in emerging economies. The company has set an ambitious goal of establishing 100 centers by 2030, with India serving as a primary focus for initial expansion.

The choice of locations reflects FUJIFILM’s commitment to addressing healthcare disparities. In many of the regions where NURA centers are being established, the concept of comprehensive preventative screening has been largely unavailable to the middle class. NURA centers democratise access to these vital services.

“What we’re creating is a new healthcare category in these markets,” notes a FUJIFILM healthcare representative. “We’re not just providing a service; we’re changing how people think about their health, encouraging a shift from reactive to proactive healthcare.”

The Technology Behind the Vision
Behind NURA’s streamlined experience lies a sophisticated technological infrastructure that exemplifies FUJIFILM beyond cameras. Each center features:

Advanced Imaging Systems

• Digital mammography with tomosynthesis for enhanced breast cancer detection
• Low-dose CT scanning for lung cancer screening
• Ultrasound technology for examining organs and blood flow

Data Integration and Analysis

• SYNAPSE PACS (Picture Archiving and Communication System) for efficient image management
• REiLI AI platform for diagnostic support across imaging modalities
• Secure reporting systems that deliver clear, actionable results to patients

This technology suite enables NURA centers to deliver what was once only available in advanced hospital settings, but in a more accessible, efficient format focused specifically on preventative screening.

Measurable Impact on Public Health
The impact of NURA centers extends beyond individual peace of mind. Early data suggests significant public health benefits in communities where centers have been established:

• Earlier cancer detection, particularly for breast, lung, and colorectal cancers
• Identification of pre-diabetic conditions before they progress to full diabetes
• Detection of hypertension and other cardiovascular risk factors
• Discovery of previously undiagnosed conditions that can be addressed before complications arise

These outcomes represent not just health improvements but substantial economic benefits as well. Early intervention typically costs far less than treating advanced disease, creating savings for both healthcare systems and individuals.

The Dubai Connection: Seeing Innovation in Action
For healthcare professionals and policy makers interested in learning more about this preventative health model, the FUJIFILM Technology Centre Dubai offers a window into the NURA concept. Visitors can explore the diagnostic technologies that power these centers and understand the workflow innovations that make quick, comprehensive screening possible.

“Preventative healthcare represents one of the most promising areas for improving global health outcomes,” explains a tour guide at the FTC Experience Dubai. “When visitors see how NURA centers integrate multiple diagnostic modalities into a streamlined experience, they begin to understand how we can make early detection accessible to millions more people worldwide.”

A Future of Proactive Health
As lifestyle diseases and cancers continue to rise globally, the need for accessible preventative screening becomes increasingly urgent. FUJIFILM’s societal impact through NURA centers offers a scalable model for addressing this challenge.

By combining advanced imaging technology, AI assistance, and thoughtful process design, NURA centers make comprehensive health screening practical for a broader population. The approach represents a significant shift in how preventative healthcare is delivered, particularly in emerging economies.

For individuals wondering about their health risks or seeking peace of mind, NURA offers a powerful proposition: comprehensive screening completed in under two hours, with results delivered promptly and clearly. For healthcare systems, the centers provide a complementary service that can reduce the burden of late-stage disease treatment.

To learn more about how NURA centers are reshaping preventative healthcare or to Discover FUJIFILM innovations in medical technology, consider arranging a visit to the FUJIFILM Technology Centre Dubai. Here, you can experience firsthand the technologies and processes making proactive health more accessible worldwide, and understand the broader impact of FUJIFILM technology on daily life beyond its well-known photographic heritage.

Book your tour here:
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For more on FUJIFILM’s NURA Centres, visit fujifilm.com/ae.